We didn't build Close Easy because we spotted a gap in the market. We built it because we went through a liquidation ourselves.
As directors on the receiving end of the process, we experienced first-hand what most firms already know but rarely say out loud: pre-appointment is chaotic. The information requests came piecemeal, through email chains with no clear thread. We had no visibility on where things stood or what was still needed. We couldn't tell whether the process was moving or stalling.
Hours of case manager time went into chasing us for things that could have been asked once, upfront, in one place. We came away thinking it was disjointed, frustrating, and frankly, unprofessional.
Before building anything, we went and spoke to firms. We wanted to understand how the same process looked from the other side of the fence. What we heard confirmed it: for most practices, pre-appointment is where hours disappear, hold-ups happen, and write-offs quietly accumulate. The problem wasn't lack of effort. It was a process that had never been properly designed.
That's why we built Close Easy. And rather than impose a solution, we've let the firms using it lead on how it should work. Every iteration since launch has come from practitioners telling us what the process actually needs, not what we assumed it did.
The result is a platform built by people who felt the pain of a bad process, shaped by the people who manage that process every day.